New Product Development in the Aroma Trades
Written and devised by our Principal Tutor and world expert in aroma trades marketing, Dr Tony Curtis, Unit 9 will introduce you to the management and processes involved with new product development. It will also give you detailed information in examining various paths that might be taken in a range of situations.
Marketing people often think NPD must be market-driven whereas technical people often take the view that innovation must be technology-led. Both standpoints are wrong. Great new products must meet a market need but also work cost-effectively and comply with regulations. This module explores the fusion of NPD as ideally being both marketing-led and technologically innovative.
As well as exploring different approaches to collect and generate new product ideas, you’ll master the complexities of intellectual property and its value and impact on the creation process. You’ll also investigate strategies for the minimisation of failure in the new product development process (e.g. α, β, and γ testing), and the essentials of risk management, so crucial to any new product process.
“Texts on Corporate Strategy agree that organisations must innovate or die. Once great companies such as Kodak have now all but disappeared. However, NPD is a risky process. Academic researchers agree that the majority of NPD launches fail to meet their original planned objectives. Knowledge of NPD theory and skills in their application may not totally eliminate all risk but certainly it reduces it to a minimum.”
— Dr Tony Curtis, ICATS Principal Tutor
What is included
Studying with ICATS gives you ultimate learning flexibility. With no assignment hand-in dates or fixed exam at the end of the year, you’re free to work through your course modules at your own pace.
As an ICATS student, you’ll have the support of a tutor. Experts in their subjects, your tutor will guide you throughout your studies, giving you advice and research approaches for your final dissertation.
ICATS Learning Pack
All the course materials you’ll need are included in your ICATS Learning Package: workbooks, textbooks, monographs and sensory kit.
Focus on Industry
Innovation and the ability to adapt to an ever-shifting marketplace are key skills whatever your role in the Aroma Trades today.
You’ll become familiar with all the different types of new product within the aroma trades
You'll be assisted in the creative process of new product development through the use of techniques and appropriate approaches in various market situations, ensuring your success
You'll successfully navigate the complexities of intellectual property and how it can benefit your business
Combine units and become Certified
Foundation science and mathematics for the Aroma Trades
Odour and Flavour language
Aroma materials of natural and synthetic origin
Flavour creation and evaluation
Fragance creation and evaluation
Application of flavouring materials in flavoured products
Application of aroma materials
Safety, Regulatory and Environmental Issues in the Aroma Trades
Operations, Logistics and Quality Assurance in the Aroma Trades
Business Environment and Marketing in the Aroma Trades
Project management and the briefing process
Financial and management issues in the aroma trades
Research methods and dissertation proposal