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Dr. Tony Curtis

Dr Tony CurtisTony is ICATS Director of Studies

Tony has more than 45 years of industry experience, 25 of those with Bush Boake Allen where his work included aroma materials R&D and Quality Assurance / Regulatory Affairs for both Flavours and Fragrances. Tony has been teaching at the University of Plymouth for over 20 years. Tony’s PhD was for work on sesquiterpene aroma materials.

Tony is a Fellow of the Royal Society of Chemistry, Fellow of the Chartered Institute of Marketing, Member of the Chartered Management Institute, Member of the Society of Cosmetic Scientists, Affiliate Member British Society of Flavourists, and Honorary Member British Society of Perfumers. Tony is a Chartered Chemist, Chartered Scientist and Chartered Marketer. Tony was Senior Examiner for ‘Marketing Management in Practice’ diploma module of the Chartered Institute of Marketing. He is author of a number of books including ‘Introduction to Perfumery’ and ‘Marketing for Engineers, Scientists and Technologists’ included in the ICATS learning pack.

John Ayres

John AyresJohn is author of Fragrance Unit 4 ‘Creation and Evaluation of Fragrances’ and Fragrance Unit 5 ‘Application of Aroma Materials’.

John has more than 35 years in the fragrance industry, 24 of those with Givaudan. John is a founding director of Pandora Ltd., offering consultancy, education and training for the whole fragrance industry. His professional experience encompasses research chemistry, fragrance creation and evaluation and all aspects of fragrance development, sales and marketing.

John is Past Chairman of The Fragrance Foundation United Kingdom, Past President of the British Society of Perfumers and Past Chairman of Judges for the UK Jasmine Awards for fragrance journalism. John’s academic responsibilities include Associate Lectureships with the University of the Arts in London and with the University of Plymouth. John is also an Examiner for the Diploma in Cosmetic Science offered by the Society of Cosmetic Scientists, and former Deputy Senior Examiner for the ‘Marketing Management in Practice’ module of the post-graduate Diploma in Marketing offered by the Chartered Institute of Marketing.

John Wright

John Wright

John is author of Flavour Unit 4 ‘Flavour Creation and Evaluation’ and Flavour Unit 5 ‘Application of Flavouring Materials in Flavoured Products’ and was the Tutor for the Flavour Workshop at the 2011 IFEAT Conference in Barcelona.

John has more than 30 years experience of flavours working with Duckworths, PFW and BBA in the UK and BBA and IFF in North America. John is a Fellow of the Royal Society of Chemistry, British Society of Flavourists and a Member of the Society of Flavor Chemists (USA). He is author of ‘Flavor Creation’ included in the ICATS learning pack. He is a regular contributor to the ‘Perfumer and Flavorist’ (USA publication) writing on flavour topics.

Brian Lawrence

Brian M LawrenceBrian is author of the essential oil overviews linked to Unit 3 ‘Aroma Materials of Natural and Synthetic Origin’.

Brian has more than 30 years experience of essential oils. He obtained his PhD in Pharmacognosy at the State University in Groningen, the Netherlands and has published in excess of 80 original articles and reports. Since 1976, he has been Scientific Editor of the “Perfumer and Flavorist”. In this position, he has written more than 200 reviews as “Progress in Essential Oils”. He has published twelve books, including ‘Mint (Medical and Aromatic Plants – Industrial Profiles)’ and ‘Peppermint Oil’ and eighteen book chapters on essential oils as well as acting as senior editor for the proceedings of the 10th International Congress of Essential Oils, Flavors and Fragrances. In 1984, Brian was the first recipient of the “Distinguished Service Medal” of IFEAT. He was tutor for the IFEAT conference essential oil workshop at Marrakech (2010).

Sharon Heard

Sharon Heard

Sharon is ICATS Research Associate researching and developing new learning material.

Sharon holds a degree in Community Studies and Public Relations from the University of Exeter and is currently completing her MA at the University College Marjon Plymouth.

Sharon has five years experience of teaching ‘Aroma Trades Studies’ at the University of Plymouth and was part of the tutor team for the last two British Society of Perfumers ‘Perfumery Workshop’ events (2009 and 2007) and IFEAT conference perfumery workshops at Montreal (2008), Shanghai (2009) and Barcelona (2011).

Ali Green

AliAli has worked with Tony Curtis for twenty years on texts concerning Aroma Trades and Marketing/ Business as an ‘Editorial Consultant’. She is currently Director of Studies at ICATS, with responsibility for formatting the appearance and content of the course (in line with distance learning and other educational needs), liaising with experts in the industry to ensure appropriate and up-to-date content and compiling and producing the Newsletter. She has an interest in many other areas too with a Doctorate in Classics (Ancient Greek Science/ Philosophy) having another job as a Secondary School Teacher of Classics and Philosophy at Plymouth College.


Lorraine Kirby

Lorraine KirbyLorraine is one of the ICATS Editorial Advisors assisting in the development of new learning material.

Lorraine works at the University of the West of England. Her first degree was in Modern Languages and she holds the postgraduate Diploma in Marketing of the Chartered Institute of Marketing. She is currently studying for an MA in Translation. Lorraine was part of the team working on the joint postgraduate degree European Fragrance and Cosmetic Master with ISIPCA (University of Versailles) and the University of Plymouth  ‘Introduction to Perfumery’ residential workshops. Lorraine has been involved with ICATS course development and associated textbook writing for 15 years.


Dave Harwood

Peter Whipps

Jo Norman

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